Be specific — include lighting, mood, camera angle, and subject details.

Add negatives — tell the AI what to avoid (blurry, watermark, text).

Use ratios — mention aspect ratio for platforms (9:16 for TikTok).

Iterate — save your best prompts to the library and build on them.

Hook strength — Does your first 3 seconds stop the scroll?

Emotional pull — Does it tap into pain, desire or curiosity?

Clarity — Is the offer instantly obvious?

CTA power — Does it create urgency to act now?

Platform fit — Is the tone right for TikTok vs Meta vs YouTube?

Active ads — only ads currently running, not archived.

Run duration — how long they've been live (longer = winning).

Creative format — video vs image vs carousel breakdown.

Hook analysis — AI reads what angles they're testing.

Copy to swipe — one-click to send hook to Ad Generator.

Hook — opening line for every variant

Script — full body copy per variant

CTA — call to action per variant

Angle — labelled creative angle

Platform — formatted for upload

Compliance — pass/fail per row

High opportunity — low difficulty gaps. Write a blog post targeting these first.

Medium opportunity — worth targeting once you have domain authority.

Quick win — any gap where they rank 6–20 is easiest to steal.

Title tag — keyword-optimised product title

Meta description — under 155 chars, benefit-led

Short description — 2–3 punchy sentences for above the fold

Long description — full keyword-rich body copy

Bullet points — scannable feature highlights

Select a platform to see the key rules we check against.